On Tuesday 13 September the Residence of the Argentine Ambassador in London hosted an evening dedicated to ‘Discovering Salta’.
Over 50 British importers, sommeliers and restaurant owners attended the event alongside winery representatives from the Argentine province of Salta looking to establish a foothold for their wines on the local market or to expand the range of wines they offer.
The event, which wineries from Salta saw as a means of establishing their region on the highly competitive UK market, was divided into two parts. The first part involved a master class given by the renowned Master of Wines, Tim Atkin, who introduced guests to various Salta wines, including: Sauvignon Blanc, Torrontés, Malbec, red blend and Tannat.
During the second part, the wine experts or owners of the participating wineries - Piatelli, El Porvenir de Cafayate, El Esteco, Tacuil, Altupalka, Seclantas Adentro, Colomé, Yacochuya, Tukma and Vallisto – showcased their produce and held wine tastings with a larger audience (around 80 people including journalists).
The wines were presented alongside international dishes prepared by Argentine chef Martin Milesi, to inspire guests with ways to combine Salta’s various wines with dishes from elsewhere.
The event comes as part of a series of activities – trade missions, wine tastings and presentations – organised by Ambassador Carlos Sersale di Cerisano, with a view to encouraging the sale of high-end Argentine wines in the UK.
The head of the Economic and Trade Section at the Argentine Embassy in the UK, Valeria González Posse, stressed the importance of encouraging events like this which help boost Argentine wine exports by expanding the range of export wines, not just by including more of the country’s various wine-producing regions, but also by adding varieties beyond simply Malbec. This is especially important considering that 45 % of the UK’s consumption is white wine.
Over 80 trade representatives attended the gathering including importers, restaurant owners, sommeliers and distributers, many of whom expressed an interest in adding Argentine wine to their stock list, or in expanding their pre-existing range to bring in new labels.
Salta’s wineries saw the event as a resounding success as they had the opportunity to promote traditional high-quality wines on the British market, and the evening enabled wineries and importers and buyers to network and build contacts.
Journalists with an interest in the wine industry also attended the function, including the prestigious Decanter magazine, renowned for organising awards for the best wines on the market.